Pillows filled with down are lofty and plush, but without the proper care their luxurious look can be seriously deflated.

Your down filled pillow will naturally lose its loftiness unless it receives a daily fluff.  It might also deflate if kept in a room with high humidity.

To remove moisture, put your pillows in the dryer for a few minutes with a couple of clean tennis balls and a fabric softner sheet for extra fluff and a fresh smell.