Trends 2010 Part 3
January 19th, 2010 by Cory“Color of the year 2010” for apparel and home is turquoise.
This color is said to be an inviting, luminous hue that combines the serene qualities of blue and the invigorating aspects of green. Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing. It is thought that as the economy improves more and more people will once again book vacations, and tropical island getaways, where turquoise water abounds, will top the list of popular destinations.
In many cultures, turquoise occupies a very special position in the world of color. It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy. Whether envisioned as a tranquil ocean surrounding a tropical island or a protective stone warding off evil spirits, turquoise is a color that most people respond to positively. It is universally flattering, has appeal for men and women, and translates easily to fashion and interiors. With both warm and cool undertones, turquoise pairs nicely with any other color in the spectrum. Turquoise adds a splash of excitement to neutrals and browns, complements reds and pinks, creates a classic maritime look with deep blues, livens up all other greens, and is especially trend-setting with yellow-greens.
In fashion, turquoise makes a statement that can look elegant and dressy in fine silk and gemstones, or casual and fun in cotton and athletic apparel. Because of its versatility, turquoise is a great accent color in jewelry, purses, shoes, hair accessories and even nail polish for women, and ties, shirts and sportswear for men. It is predicted that turquoise will first make its mark in the fashion side of the style industry and slowly move into the home furnishing industry by the end of 2010. To date this seems to be true as most vendors of home furnishing fabrics have not begun to showcase this color in the new items that are being shown at market. This could be a trend that takes some time to cross over and develop from the apparel industry, but it is definitely a trend color to keep an eye on as the year progresses.
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